Winona Shines at "Olympics of Dermatology", Astonishing the World with Chinese Sensitive Skin Products

From June 11 to 15, the 24th edition of the World Congress of Dermatology (hereinafter referred to as "WCD"), which is known as the "Olympics of Dermatology" and has been held every four years since 1889 in different cities globally, took place successfully in Milan. This international event, the largest in the field of dermatology, attracted authoritative dermatological institutions, experts, scholars, and renowned brand enterprises from around the world to jointly discuss the latest research achievements and future directions in dermatological science. As a representative brand in China that focuses on sensitive skin care and precision protection for sensitive skin, Winona made its second appearance at the WCD and showcased to the world the soothing efficacy of its products as well as the concept of and practical achievements in precise protection for sensitive skin. Representing China's advancements in sensitive skin care, Winona won international recognition and praise for Chinese brands and secured an impressive victory in academia.

Experts and scholars gathered at the international summit forum to witness China's advancements in sensitive skin care

On June 12, more than 60 authoritative dermatologists at home and abroad gathered for a summit forum focusing on cutting-edge theories and clinical practices in precise protection for sensitive skin. The forum featured discussions by experts and scholars on the research of the pathogenesis and precision protection of sensitive skin as well as the efficacy verification of Winona's Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream, which constituted the highest-level "China-foreign dialogue" in the academic research of sensitive skin today.

At the summit forum, Professor Li Chengxin, Director of the Dermatology Department at the Chinese PLA General Hospital, delivered a keynote speech titled "New International Perspectives on Precise Prevention and Treatment of Sensitive Skin". He shared the results of Winona's Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream in addressing sensitive skin care, including active ingredient screening, formulation, and product effect observation. In his speech, Professor Li proudly stated, "The fruitful achievements in sensitive skin research made by Chinese brands like Winona have reached international advanced levels and received unanimous recognition from dermatological professionals worldwide."

Furthermore, Professor Philippe Humbert from the University of Franche-Comté in France released the results of clinical observations on Winona's products with the title "International Verification for the Chinese Brand", proving the efficacy and safety of Winona's Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream with scientific experimental evidence. He mentioned that as an authoritative institution in dermatological research and cosmetic efficacy testing in Europe and around the world, they conducted a double-blind self-control test on the "Winona Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream". The results showed significant improvement in sensitive skin with the cream, confirming that its main active ingredients purslane, Yunnan's specialty Prinsepia utilis Royle, and mushroom glucan have the functions of relief, repair, and moisturizing. The test proved that Winona's products rank among the world's best in terms of efficacy and safety, astonishing the world as representatives of China's advancements in sensitive skin care.

Winona's concept of and practical achievements in precise protection for sensitive skin once again received international recognition

The international recognition of the soothing effect reflects the continuous breakthroughs in the concept and practice of precise protection for sensitive skin of Winona and even the entire Chinese dermatology community.

As we all know, precise protection and barrier repair for sensitive skin have always been hot topics in international academia. Dermatological communities worldwide have persistently been engaged in research and practice to provide better solutions for both academia and consumers. At the WCD, world-renowned dermatological and botanical authorities, including Dr. Liu Haiyang, a Chinese botanist, Professor Li Li, Director of the Dermatology Department at West China Hospital of Sichuan University, Professor Wen Hai, Director of the Dermatovenerology Department at Shanghai Changzheng Hospital, and Professor Philippe Humbert, a renowned dermatologist, gathered for a roundtable meeting to exchange and share cutting-edge international concepts of precise protection for sensitive skin and the latest practical achievements.

During the roundtable discussion, leading dermatological researchers in China, represented by Professor Li Chengxin, stated that for sensitive skin care, Winona's research team not only focused on the pathogenesis of skin sensitivity but also discovered key factors like susceptibility genes for sensitive skin through in-depth research in genomics and proteomics, suggesting a concept of precise prevention and treatment of sensitive skin from the perspectives of genomics, proteomics, and physiological structure of skin. The concept of precise prevention and treatment received high praise from the attending dermatologists. They unanimously agreed that Winona had achieved an internationally advanced level in terms of research on precise protection for sensitive skin, contributing to global advancements in this field.

The unique Chinese aesthetics attracted attention and gained international popularity

A major highlight of this year's WCD was the large-scale international exhibition on dermatology and medical cosmetology held concurrently with the academic forum. In the spacious Milano Congressi covering over 1500 square meters, exhibitors from around the world brought out their best to make their booths attractive, aiming to garner the highest attention at this "Olympics of Dermatology". Amidst world-renowned pharmaceutical and skincare companies, Winona presented the most eye-catching booth with professional space design consisting of organic curves, top design featuring water sleeves, and contrasting red and white color combination, highlighting the brand's caring culture, the alignment between Chinese genetics and skincare science, and the fusion of technology and aesthetics. All these made on-site visitors immersed in Winona's space.

Winona's booth

showcasing its unique "oriental beauty" and the internationally certified star product—the "Milan Limited Edition Classic Gift Box for Sensitive Skin Repair", attracted numerous vendors and consumers. It became a trendy hotspot of the exhibition and rightfully earned the title of the crowd favorite.

Winona, a "hard-core sensitive skin reliever" from Yunnan, the Kingdom of Plants

Winona's standout performance at the "Olympics of Dermatology" stems from its dedication to and perseverance in fundamental research on sensitive skin and independent innovative R&D innovation over the past decade. As an R&D-oriented company with research platforms such as the Yunnan Engineering Technology Research Center and the Yunnan Enterprise Technology Center, Yunnan Botanee Bio-Technology Group Co., Ltd., Winona's parent company, has always adhered to the original aspiration of "solving common skin problems of Chinese people". Since 2010, the Group has brought together outstanding professionals in dermatology, botany, and biology, and collaborated with domestic and international dermatologists to delve into the causes and pathogenesis of sensitive skin, screen active ingredients based on Yunnan's rich plant resources, further improve the extraction and efficacy study of active ingredients, and align the production with the Good Manufacturing Practices for cosmetics required by the United States and the European Union. The products' effectiveness and safety have been widely recognized by consumers and dermatological professionals. Before their launch, the products are subject to multicenter observations by over 50 renowned hospitals in China to verify their efficacy and safety, which earns Winona the nickname "hard-core sensitive skin reliever" among its users.

With outstanding academic achievements and verified effects, Winona has gained recognition from global authoritative dermatological institutions. In 2015, Winona attended the 23rd WCD in Vancouver as the only Chinese brand invited. In 2017, it collaborated with three Chinese dermatological associations to release the country's first guidebook for the clinical application of skincare products in dermatology. Winona is also committed to promoting the scientific skincare concept and organizes large-scale skincare consultations every year on National Skin Care Day on May 25. To date, Winona has helped 22 million people plagued by sensitive skin.

The future is here

Dr. Guo Zhenyu, Chairman of Yunnan Botanee Bio-Technology Group Co., Ltd., made the following statement at the WCD: In 2015, we gathered in Vancouver, witnessing Winona's debut at the WCD. Today we come together again in Milan to discuss scientific research on precise protection for sensitive skin. I believe our discussions today will play a positive role in advancing the development of precise protection for sensitive skin in China and even the world. Research has found that the incidence of sensitive skin among Asian women is approximately 50%, significantly affecting their physical and mental health. Carrying the mission of sensitive skin care, Winona was born with great expectations. Over the past decade of its development, which is quite fruitful, Winona has borne in mind its original intention, focusing on sensitive skin research. The rapid rise of Winona over the past decade cannot be separated from the support of the dermatologists present, as well as the guidance of international advanced treatment concepts. As a Chinese brand making its second appearance at the 2019 WCD, Winona feels honored and proud. We are thankful for this opportunity and will shoulder our responsibility to unwaveringly carry out research on the precise protection of sensitive skin and produce more high-quality products that consumers trust. As I always say, we do not sell cosmetics, nor do we sell medicines; we only sell skin health.

Regarding Winona's future planning, Dr. Guo Zhenyu revealed that, in addition to increased investment in dermatological research, they will create a distinctive Chinese dermatological and medical cosmetological ecosystem and skin health ecosystem and introduce them to the world, thus bringing health and beauty to everyone.

According to an expert, Winona has displayed strong Chinese characteristics in this "Olympics of Dermatology", whether in R&D outcomes, efficacy verification, or brand image. In the fierce international competition, Winona continuously breaks through the encirclement of major European and American brands to become a brand demonstrating substantial growth and explosive power, which is not only due to its dedication to professionalism and academics, but also to its cultural confidence and resource confidence.