Contributions to Public Welfare Activities: Winona Bright Smiles Commonweal Project Remains Dedicated to the Brand's Original Aspiration for Six Years
Since 2016, the months from August to October have become a special period of significance and warmth for Winona. The brand initiated the Winona Bright Smiles Commonweal Project six years ago. It is a public welfare activity focusing on helping people get more knowledge about sun protection and fostering sun protection awareness in China, particularly in regions affected by intense ultraviolet (UV) radiation. It also aims to help prevent photodamage to skin.
From September 13 to 15, 2021, the Winona Bright Smiles Commonweal Project, under the theme of Smiles on Faces and Light in Hearts took place in Shangri-La, Yunnan Province. Different from the previous events, the scheme in 2021 invited reputable non-profit media outlets, specialized industry publications, and beauty bloggers, along with Mr. Zhang Jianbo, Director of Dermatology and Venereology Department at Dali Second People's Hospital, and public welfare ambassadors to visit various regions in Shangri-La. They took practical measures, including personal skincare consultations conducted by doctors and professionals, visits to villagers and students at schools, and the distribution of Winona sun protection kits based on the Winona Bright Smiles Commonweal Project. These efforts aimed to introduce scientific principles of sun protection and skincare awareness among the local people.
Winona considers it a duty and responsibility to promote a national brand through enhancing our philanthropic efforts and demonstrating corporate obligation. Therefore, we are dedicated to making long-term contributions to public welfare activities while keeping a focus on sensitive skincare solutions.
The Botanee Group (Botanee for short) actively offered financial and material donations to support people confronted with harsh disasters. This response not only reflects the obligation of a national enterprise and showcases the greater love of Botanee but also highlights China's resilience. The torrential rains would cease. Botanee, encouraged by national spirit, China's resilience, and its responsibility and greater love, was confident to firmly trust that, through unity and collective efforts, we would overcome all the difficulties. Stay strong, Henan! Stay strong, Zhengzhou!
Remaining True to Original Aspiration for Six Years,
Winona's firm protection of people's smiles in public welfare activities
The year 2021 marks the 6th anniversary of the Winona Bright Smiles Commonweal Project. Set in Yunnan's Shangri-La, a region with only one dermatological hospital, the event not only served as a new journey of Winona Bright Smiles Commonweal Project at the origin of the brand's resources but also sought to bring warm services to local residents. In Shangri-La, medical resources are relatively limited. The residents here have less awareness of sun protection and skincare concepts. Redness after basking in the sun, sunburn, photosensitive dermatitis, and other skin issues triggered by sunlight are prevalent. Thus, the event aimed to heal the sunburn on their faces and safeguard their most beautiful and healthy smiles with Winona's products.
Dedicated to the mission of solving common skin problems of Chinese people, Winona strives to bring more health and beauty to this sacred land with public welfare activities. This embodies the actions a socially responsible brand should take and serves as Winona's initial aspiration to conduct public welfare activities. With its philanthropic endeavors, Winona aims to encourage more individuals to participate in public welfare activities.
Over the past six years, the venues for public welfare activities have changed and diversified groups of people have benefited from these events. Winona's original aspiration to carry out these events remains unchanged. The brand tries to safeguard people's most beautiful smiles with Winona's products. Our objective is to enhance sun protection awareness, promote proper and scientific skincare concepts, and prevent harmful effects caused by light exposure.
Over the last six years, Winona has stayed true to our core mission and firmly engaged in philanthropic work. Through heartfelt and impactful charitable activities held annually, Winona has fulfilled our social obligations and helped individuals embrace health and beauty with practical efforts.
Contributing to philanthropic work,
creating brand value with products and charitable activities
For Winona, philanthropic work encompasses more than just charitable donations. It also entails promoting a skincare concept for sensitive skin. Through the Winona Bright Smiles Commonweal Project, Winona aims to disseminate the principles of proper sun protection and scientific skincare. By acquainting residents in Shangri-La with these principles, Winona strives to help them understand sun protection and skincare practices from the ground up.
Within just three days, we joined hands with the Diqing Tibetan Autonomous Prefectural People's Hospital to extend complimentary one-to-one skin consultations and Q&A sessions for local residents. The brand's efforts also reached primary schools and village households in the town through sun protection educational sessions. As part of the event, Winona distributed our flagship products such as the Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream and Sunblock Milk, along with tailored sun protection kits comprising Panama straw hats, sun-protective clothing, notebooks, and canvas bags. In this way, Winona helped locals combat UV damage, repair their skin through diverse mechanisms, and foster public consciousness of sun protection. This is the reason why we insist on promoting the Winona Bright Smiles Commonweal Project.
Society supports us and we contribute back to it. Our profound commitment to philanthropy is not just a way to practice our brand's purpose but a close link to Botanee's vision of bringing health and beauty to everyone and its mission of creating China's skin health ecosystem.
Winona firmly believes that people with great love will achieve great things, and those who do great things have great aspirations. Therefore, in terms of philanthropy, we transcend traditional concepts of public welfare activities and manage to establish a sustainable business development framework. Winona leverages our products and public welfare activities to enhance brand value and tackle real-world challenges for more people through warm and impactful philanthropy. These efforts lead to active publicity, expanding our reach to diverse groups of people. Thus, we can bring them health and beauty and safeguard their heartfelt smiles with our products.
In the future, with the power of progress and kindness, Winona will never stop. By offering practical solutions, addressing concerns, and bringing warm services to those with sensitive skin, Winona remains dedicated to enhancing positive social influence via philanthropic activities. We will exhibit the social responsibility and corporate obligation of a national brand within the industry.