Winona Promotes Skin Health for All with Professional Strength on National Skin Care Day

The National Skin Care Day on May 25 is a festival initiated and established by the China Dermatologist Association in 2007. The date "May 25 (525)" sounds like "I love myself" in Chinese and the event aims to promote skin health awareness among the public through publicity activities.

From Chengdu to Shanghai, spanning six cities and reaching 50 universities, the dermatological-grade skincare brand Winona, which focuses on sensitive skin, has recently carried out the public welfare activities of National Skin Care Day and the 2nd Winona Youth Campus Tour nationwide. By protecting sensitive skin with professionalism, the brand helps college students develop scientific skincare concepts.

In addition to university campuses, Winona has also expanded its free medical consultation activities to more cities and channels.

During the event of National Skin Care Day, Winona has also carried out offline free medical consultation activities at Watsons, OTC pharmacies, and the brand's counters in over 20 cities nationwide such as Nanjing, Beijing, Kunming, and Hangzhou. The brand has invited dermatologists to the stores to provide on-site free medical consultations to consumers and offer more targeted and professional solutions.

Winona professionally protects the skin health of the Chinese people with 10 years of public welfare efforts

As a dermatological-grade skincare brand focusing on sensitive skin, Winona has always fulfilled its corporate social responsibility and spared no effort in devoting itself to the long-term mission of "protecting the skin health of the Chinese people."

Since 2013, Winona has cooperated with the Chinese Medical Doctor Association to carry out relevant activities during the National Skin Care Day on May 25 for 10 years.

In this year's activities, Winona focused on the pain points of students for daily skin care and conveyed professional skincare knowledge to help students effectively address skin problems. During the event, Winona collaborated with the well-known IP Disney to create a healing pop-up space on campus. Not only did students have the opportunity to take photos with Disney's iconic characters Mickey and Minnie, but Winona also arranged a series of interesting interactive activities on-site. Additionally, Winona prepared gifts such as the star products Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream, Soothing Moisturizing Extra Care Essence, and Sunblock Milk for students.

Of particular note, within the pop-up space, Winona showcased the brand's core products—Disney customized products and gift packages. To help students better understand their skin conditions, a professional skin testing area was set up on-site. Through one-on-one consultations with authoritative doctors, a bridge was established between students and experts for skin issue consultations in a face-to-face format.

During the Youth Campus Tour, Winona distributed the Sensitive and Pan-sensitive Skin Care Handbook as scientific skincare reading material to college students. This approach of providing skincare knowledge aims to further enhance young people's understanding of their skin conditions. It is reported that the Sensitive and Pan-sensitive Skin Care Handbook was compiled by Winona in collaboration with Dingxiang Doctor based on extensive research into the causes of sensitive skin among Chinese people. It gives an accurate insight into the development trends and population needs related to pan-sensitive skin. Winona introduced the concept of pan-sensitive skin for the first time in the industry, improved the subdivision of sensitive skin research, proposed "precise anti-sensitivity," and advanced dermatological-grade skincare products in a more refined direction.

Long-term collaboration with professional dermatologists for free medical consultations has been an indispensable part of Winona's public welfare programs. During the event of the National Skin Care Day, Winona also collaborated with 600 hospitals nationwide to carry out free medical consultations, publicity, and other activities across the country. By gathering professional forces, Winona aims to address skin problems faced by the Chinese people.

Winona "heals" young people from inside out through deep collaboration with Disney

During National Skin Care Day, Winona's deep collaboration with Disney brought young consumers a dual healing experience from the inside out.

On this special occasion of Disney's 100th anniversary, Winona chose to collaborate with this well-known IP that has lasted for a century. Creating happiness for people of all ages and healing their hearts are what Disney insists on, while focusing on sensitive skin repair and providing consumers with precise solutions to sensitive skin problems are what Winona pursues.

As a dermatological-grade skincare brand specializing in sensitive skin, Winona has maximized its professionalism by utilizing multiple patented technologies and unique botanical ingredients from the Yunnan Plateau to create acclaimed flagship products such as Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream and Soothing Moisturizing Extra Care Essence, providing professional solutions for users with sensitive and vulnerable skin.

Not long ago, Wang Feifei, Vice President of Botanee Group and Executive Director of Botanee Research Institute, together with Winona's Senior Brand Director Terry, brought the brand's representative product, Soothing Moisturizing Extra Care Essence, to participate in Li Jiaqi's All Girls' Live Streamers program. Executive Director Wang Feifei conducted a vivid training session for the live streamers, providing a thorough analysis from the formation mechanism of sensitive skin to the R&D logic behind Winona products. His in-depth explanation showcased the reasons behind the success of Winona's flagship products, Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream and Soothing Moisturizing Extra Care Essence. He also fully demonstrated Winona's advantages in sensitive skin care and its R&D strength gained from the collaboration among companies, universities, research institutes, and hospitals. On the one hand, the upgrading of Winona products will continue to provide young people with a positive experience, and on the other hand, the young people will actively share their experiences, thereby expanding the influence of the products.

In addition to cooperating with top streamers, Winona will launch the products co-branded with Disney for the upcoming 618 shopping festival. It is said that Winona will launch limited-edition products and customized gift packages to celebrate Disney's 100th anniversary during the 618 shopping festival this year. Throughout the event, these gift packages will be promoted extensively by more than 300 online influencers on the three major popular platforms of Weibo, Douyin, and Xiaohongshu, so as to capture a high flow of traffic.

To this end, Winona has specially created a television commercial (TVC) with a theme of dual healing. The TVC, through the perspective of Mickey and Minnie, narrates the healing effects and power brought by Winona products. This creative video will be distributed across 23 screens for 19 consecutive days on various social platforms such as Douyin, Weibo, Xiaohongshu, Taobao, WeChat Moments, NetEase Cloud Music, Kuaishou, Mango TV, Tencent Video, QQ Music, and others. The advertising campaign for Winona's Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream to cooperate with Disney will also cover more than 400 cinemas and landmark business districts in 87 cities nationwide, to vigorously enhance brand awareness from multiple dimensions.

Furthermore, during Disney's 100th-anniversary Carnival, Winona will conduct offline pop-up store activities to achieve a two-way conversion between online sales and offline experiences. This strategy aims to better reach consumers for effective communication, continuously enhance popularity, and ultimately drive the benefits created by the brand.

Since its establishment, Winona has not only continuously launched high-standard products and built industry barriers in the field of sensitive skin care but has also taken social values as the orientation to consistently carry out public welfare activities and spread the concept of skin health to every corner of the world. In addition to the activities of National Skin Care Day, Winona has also organized the "Winona Bright Smiles Commonweal Project," a sun protection-themed public welfare activity, for eight consecutive years since 2016. From Qinghai to Hainan, from Yunnan to Tibet..., the original intention of this Project is to popularize sun protection knowledge throughout the country, especially in areas with severe ultraviolet damage, and cultivate people's awareness of sun protection, so as to prevent photodamage to the skin and reduce the incidence of dermatosis caused by photodamage.

The "Healthy China 2030" Planning Outline points out that "The attainment of good health and longevity for the people is not only an important symbol of national prosperity and revitalization but also a common aspiration of the people of all ethnic groups in China." A series of public welfare initiatives not only reflect Winona's practice in supporting the Healthy China Initiative as a brand with deep national roots but also demonstrate Winona's adherence to its brand values and missions.